Have You Got The Right Website? Direct Response or Branding...

It's a somewhat common belief that if you want your business to thrive, you have to get your brand out there. It must be well known. People have to be aware of your brand, for you to be successful in business. There's no re-inventing the wheel here.

What if you discovered that when it come to marketing your business online, things work a little differently. Because it's not about your brand - it's all about your offer. You may remember the dot com bust. Thousands of website owners went bust before they broke even, because they were trying to build their brand. The flashy looking websites were designed to build the brand, but no-one bought a thing.

These days with direct response marketing being more prevalent in the online world, a lot more goes into putting a website together than flashy graphics. You may be surprised to learn that a website goes togther based on research on target markets and demographics, and content crafted in a very specific way to get one result - conversions.

You may be thinking, "What's a conversion"? Well think of it as a return on your investment.

Let's take a look at the property market. Many people see buying property as an investment. Borrow hundreds of thousands of dollars from the bank to buy a house and hope that it goes up in value so you can get a good return on your investment in a few years.

Website Designers (who have a background in internet marketing) at the Website Factory look at websites in a similar way - but the risk is substantially lower. By taking away the flashy things that can be distracting to the visitor and concentrating on delivering a strong marketing message it drives the visitor to do one thing - take action. And that action results in a conversion.

Website designers who specialize in direct response websites consider a conversion to be when the visitor takes action in a pre-planned manner. For example making a phone call to the business owner, buying a product or service, subscribing to an e-newsletter and requesting more information or a quote.

I'd love to give you many more tips on how to rapidly increase the profits from your website and your business. And reveal the deceptively simple 4 letter word that makes people want to read EVERY WORD of your website (then buy everything you have).


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The 7 essential elements of a profitable website still eludes many business owners. Discover them today! Grab your FREE copy of "The Secret Online Profit Formula" by visiting our website. Joel Walters from http://www.websitefactoryplus.com is one of the leading Cairns Website Designers.